Zhu Xian Online Philippines started its Open beta around December of 2008, and had its commercial launch March 2009. Since then, the game progressed rather really slow. The pet system was missing, the level cap froze to 90, updates were only limited to mounts, fashion, in game items, needless to say, the game reached a stalemate... We saw people leaving the game for other titles, since they didn't have anything to do in Zhu Xian...
Finally after 4 months of waiting, the cap has been lifted straight to 150. A refresher, and a much awaited news to all that has been faithfully playing. But then, is it already too late for this?
If you would ask me, it takes more than a major update to bring the players back, and encourage the new ones. Yes, Zhu Xian's Community Manager and Game masters are competent, but they are just the half of the deal. I think we have to get the whole community involved. The zest and drive to make ZX among the top MMO's in the country should emanate and be passed from the Game's Management to the players and the community. Make everyone feel involved... I hope they could come up with programs and incentives that would help bring "numbers" (increase the game's population) at the same time motivate other players to help recruit their friends to the game.
Zhu Xian needs aggressive marketing, as one might have noticed, most of the players are home based. We seldom see internet cafes / shops offering the game, why is this so? I guess it's something that they should look at and address.
I might sound too idealistic, but I just don't want to see the game go down the same path as Supreme Destiny did...
I know that updates are mandated by China, but it also helps if we don't keep players in the dark of what is actually happening. A common trend nowadays, is that players have little patience for updates, and given several titles to choose from, they can easily jump from game to game. This game is pretty young and really offers something more than the usual hack and slash type MMOs, and I do think it can still attract and retain players given the proper marketing.
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